RUN THE RUNWAY
Fashion isn’t static anymore—it’s kinetic, judged in motion, not stillness. LOEWE x On merges fashion authority with engineered performance to create luxury designed to move. Introducing Run the Runway—the world’s first endurance runway, where models become athletes and the collection proves itself in motion.
OOH
ACTIVATION
RUN THE RUNWAY
Not a race. Not a show.
An invite-only 21-mile relay in Madrid, where the collection is revealed through movement and distance—not poses or applause. Models become athletes. The runway becomes runnable. Fashion proves itself in motion.
IN STORE EXPANSION
RUN YOUR RUNWAY
Mini runways. Real movement.
Outside LOEWE x On stores, you don’t just try it on—you run it out.
Sprint. Stretch. Run the runway. If it performs, you can buy it on the spot.
THE TEAM
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Kai Gaskin
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Jackson Knox