SOUND ON
Music creation has evolved—but access to the stage hasn’t. Suno—an AI-powered music platform that turns ideas into full songs—makes it possible for anyone, anywhere, to create and perform. From your bedroom to Coachella, the world becomes your stage on YouTube. Through “Sound On,” Suno invites emerging artists to compete for a place at Coachella and a spotlight on a curated YouTube playlist.
OOH
SUNO believes music has no bounds and is committed to ensuring every artist has access to create it.
To show how music creation is accessible to all, Suno will help put new artists on one of the world’s biggest stages. COACHELLA
With Suno, music creation is always possible—inviting subscribers and members to enter “Sound On.” Emerging artists can perform from anywhere: home, a local coffee shop, or beyond.
By expanding content and introducing a membership model on YouTube, Suno deepens product understanding, builds community, and positions itself to outperform competitors.
The “Sound On” winner will make their debut at Coachella, in partnership with YouTube—an inevitable moment amplified by targeted ads across the platform and integrations within headliners’ music videos.
BANNER ADS
THE TEAM
-
Kai Gaskin