GET GENZZZs

Life's complicated. Sleep isn't. Gen Z doesn’t need another brand telling them to optimize their sleep. They need a brand that takes some stress out of their already stressful lives. Casper positions their mattresses as the place where Gen Z can opt out of the chaos.

With delivery to your door, a 100-night trial, and long-term reliability, Casper makes Gen Z’s first real mattress purchase feel low-risk and high-relief, so they can finally get some rest.

OOH

SOCIALS

ACTIVATIONS

Casper partners with Kai Cenat to create The Bedcast: a live, confession-driven bedtime ritual built for a generation that can’t turn its brain off. Streaming from his Casper bed, Kai hosts a late-night wind-down where fans, creators, and surprise guests call in to share hot takes and anonymous bedtime confessions.

The stream turns the internet’s usual late-night chaos into something more honest, participatory, and calming. Then, after the final segment, Kai actually goes to sleep.

THE BEDCAST

THE FINAL 100

100 nights before graduation, Casper takes over Big Ten campuses—transforming quads into grids of Casper mattresses. Students are invited to rest between classes, take on sleep challenges, and experience Casper comfort during one of the most stressful stretches of their lives.

By turning its 100-night trial into a live, physical countdown, Casper reframes mattress-buying as the first—and easiest—decision of adulthood. With a simple scan, students can claim a grad offer and extend the experience into their first apartment—starting their own 100-night trial the moment they move in.

THE TEAM

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